Lovely have been working with Amplify on an experiential project for the brand Glenmorangie. Due to go live in August 2012 the project will consist of a global experience targeting high profile clubs and bars across the globe. It will give an opportunity for the public to learn about the history, engage consumers with the making process, knowledge of the distillery in Scotland, discover the flavours behind the brand and of course sample the amazing range of whiskies.