Audi City

Audi City has just opened its doors in London, right down the way from Piccadilly Circus and a stone’s throw from the Summer Olympics park.

Trying to sidestep lumbering showrooms, the Audi City aims to create a sleek retail experience within an urban setting that’s tight on space. The rows upon rows of physical cars are replaced by maybe one full size vehicle…the rest is created by you.

Virtually build your perfect Audi, customise every detail…then take your USB to the nearest dealership to buy.