Lovely is a collective of big-hearted people with big credentials and big ideas. We’re an integrated agency specialising in consumer marketing and experiences that build brand advocacy through simply lovely solutions.
We have collaborated with Counter Editions (Charlotte Road EC1) on an Olympic print competition. We designed the window and a competition mechanic to win a limited edition Olympic print by artists: Tracey Emin, Rachel Whiteread, Howard Hodgkin, Bridget Riley and more! If you like their Facebook page you might have a chance to win one! Lovely!
Lovely have been working with cosmetics brand Benefit on there new digital offering and apps for the festival Lovebox. If your down there check them out.
QLF has commissioned Lovely Creative to lead their re-brand as well as all online, digital and print comms. We are really excited to be apart of this this UK campaign will go live in a few months, Lovely!
We are so pleased to announce we have been chosen as the creative agency for the re-brand of Harley Street Skin Care clinic owned by Lesley Reynolds Khan and Dr Aamer Khan. This will consist of re-branding, brand development of their V.I.P offering, retail, pop up experiences, digital, collateral, press, and ad campaign. Lovely!
To celebrate the upcoming 2012 Olympics the Adidas GB team launched an Olympic range of apparel. This consisted of retail, P.O.S, digital campaign and in store consumer journey. Roll on the Olympics we cant wait!
lovely have been working with Amplify on an experiential project for the brand Glenmorangie. Due to go live in August 2012 the project will consist of a global experience targeting high profile clubs and bars across the globe. It will give an opportunity for the public to learn about the history, engage consumers with the making process, knowledge of the distillery in Scotland, discover the flavours behind the brand and of course sample the amazing range of whiskies.
Hello! There are few more Selfridges concept window designs coming up very soon! Will be going live end of next month. We love a bit of window shopping especially at Selfridges.
The Design Museum presents iconic French shoe designer Christian Louboutin, celebrating a career which has pushed the boundaries of high fashion shoe design. This exhibition celebrates Louboutin’s career showcasing twenty years of designs and inspiration, revealing the artistry and theatricality of his shoe design from stilettos to lace-up boots, studded sneakers and bejewelled pumps. Be taken on a magical journey of style, glamour, power, femininity and elegance.
Celebrating 60 years of British fashion and of course also in anticipation of the upcoming Olympic Games in London, Royal Mail will be releasing a series of Fashion Designer Stamps. Featured designers are Alexander McQueen, Vivienne Westwood, Hardy Amies, Norman Hartnell, Granny Takes a Trip, Ossie Clark, Tommy Nutter, Jean Muir, Zandra Rhodes and Paul Smith.
He died 42 years ago, but his steel and glass buildings can be found around the world. He was born in Aachen, Germany in 1886. Along with Walter Gropius and Le Corbusier, Mies was regarded as one of the masters of modern architecture.
Barcelona Pavilion – An Icon of the Modern movement, free plan exemplar. Rebuilt in 1959 to the original design.
We have just designed a retail experience at the 2012 Professional Beauty show at London’s ExCeL for our Harley Street Skin Clinic client. It has been a great success and we will be uploading all the Lovely work to our website over the next few days. We designed the interactive space along with an app whereby consumers could instantly win £1000 worth of treatments through fully integrated data capture and Facebook Like.
To celebrate the upcoming 2012 Olympics the Adidas GB team launched an Olympic range of apparel. This consisted of retail, P.O.S, digital campaign and in store consumer journey. Roll on the Olympics we cant wait!
We are so pleased to announce that we have just been named as the lead agency for Quality Life Fitness, a brand new innovation in the fitness sector. This will include brand development, design, digital, social media, retail, experiential and hopefully getting us all fit! We are developing their offering as we speak and are over the moon about it so watch this space for more info! Amazing!
Nike is opening its first-ever Nike+ Fuelstation outlet at the world’s first pop-up mall, Boxpark in Shoreditch.
Designed in-house by the Nike brand design team in The Netherlands, the new space ‘mixes the human and the digital world’, according to Andy Walker, global design director at Nike.
‘It’s unlike any other Nike store – we’re changing the way we do retail.’
The Fuelstation, which is installed across nine Boxpark crates, features augmented reality, interactive information screens and digital mannequins.
The entrance area features a wall that reacts when visitors walk past, changing from green to red, as well as an area which uses Kinect technology to create an avatar ‘portrait’ of the visitor, which can then be uploaded to social media (watch this space for Lovely Neil’s video!). There are also iPads and digital mannequin ‘mirrors’, in which digital characters model clothes.
There is space for a running consultant and a physio, while the upper level features further Nike products.
‘It’s not a traditional retail space – it’s more of a brand showcase, and it also works as a community hub.’ The space will be a meeting place for Nike running clubs.
The Nike+ Fuelstation opens next week, definitely one to check out.
Last year image retoucher Steve Bland revealed his new identity as The Great Blandini. Now his ‘Photoshoppe’ skills are demonstrated in a brochure befitting his magical transformation…
In The Little Book of Photoshoppe Trickery, devised by Interbrand Australia, readers can behold the full range of Blandini’s mastery of manipulation.
But beware!
“The power that performs wonders may also unleash horrors,” the booklet claims. “These arts are to be practiced with finesse, or elsewhere left to those that possess more cunning in the craft.”
Manchester-based studioMusic worked with screen printers ASForPrint and marbling artist Jemma Lewis to create a series of rather lovely prints to promote the inaugural Leeds Print Festival…
With a pertinent quote by Michaelangelo chosen to adorn the posters, Music worked with the printer and artists to create a process whereby the marbling print would resist the poster’s lettering, with some pretty spectacular results…
Some really nice work from Adam Hinton for the Nike ‘Make It Count’ campaign. The campaign stars a number of the UK’s top athletes making personal pledges for 2012. It then encourages everyone else to join in on Twitter, by announcing their own goals via the hashtag #makeitcount.
To see the rest of the Nike images and check out the rest of his work, head here: www.adamhinton.net
Adam has a load of other lovely stuff on his website, definitely worth a look!
Following the success of 2011’s ‘Bright Young Things’, the pioneering project by Selfridges to seek out and champion the most exciting young creators in the UK, January 2012 sees us re-launch the campaign on an even greater scale.
The second Bright Young Things scheme features a total of fifteen UK-based emerging talents from the worlds of fashion, art and design and food.
Running until the end of February, each of the Bright Young Things will take over an Oxford Street or Duke Street window – their brief is solely to communicate the essence of their work. With one million people walking past the famous windows every week, the displays provide an incredible launch-pad for these fledgling designers to showcase their creations to the public.
The Bright Young Things’ products will be available to buy from three pop up shops in store as well as online at Selfridges.com.
Definitely worth checking out – both the windows outside and the pop-ups inside!
Our very own Neil Mason was on the judging panel for the New Era Introducing global campaign. Lina Al Amoudi from Sharjah, United Arab Emirates has won the EMEA phase of New Era | Introducing. It was an extremely hard competition to judge but there was one outstanding winner check out the full new era introducing film to learn more.
“The classic Coke glass bottle comes with gold and silver Coca-Cola logo application and matching Daft Punk bottle crown sitting on top. The silver one is actually 925 silver and the gold one features 18k yellow gold. Hand finished the bottles are sitting in a box designed by Daft Punk. The bottles were of course inspired by the helmets of the electronic duo. The signed box set is limited to only 20 sets worldwide.”
