Audi City

Audi City has just opened its doors in London, right down the way from Piccadilly Circus and a stone’s throw from the Summer Olympics park.

Trying to sidestep lumbering showrooms, the Audi City aims to create a sleek retail experience within an urban setting that’s tight on space. The rows upon rows of physical cars are replaced by maybe one full size vehicle…the rest is created by you.

Virtually build your perfect Audi, customise every detail…then take your USB to the nearest dealership to buy.


The Design Museum presents iconic French shoe designer Christian Louboutin, celebrating a career which has pushed the boundaries of high fashion shoe design. This exhibition celebrates Louboutin’s career showcasing twenty years of designs and inspiration, revealing the artistry and theatricality of his shoe design from stilettos to lace-up boots, studded sneakers and bejewelled pumps. Be taken on a magical journey of style, glamour, power, femininity and elegance.

A must for any shoe lover…

Britweek LA Art Battle

To celebrate the BritWeek T4C Artists Competition Closing Ceremony, BritWeek hosted Art Battle LA, paying homage to the 2012 Summer Games’ theme on sustainability and its overall spirit of unified competition across borders.

This special event featured a live Art Battle between four notorious names in the London and Los Angeles street and graffiti art scenes. Two UK artists (Inkie/Eine) and two LA artists (Mear One/Man One) went head to head in the spirit of unified competition. Battle was brought to the historic arts district core of Downtown Los Angeles. Audience members were given the opportunity to view the Art Battle live throughout the evening with artists painting one-of-a-kind designs onto recycled furniture pieces by globally acclaimed furniture designer Christopher Guy and Jaguar hoods.

The overall winner was declared as Man One from LA, but the people’s choice award went to Inkie, who created the rather fetching black and gold hood below.

All images by Rex Gelert

New Era Cape Town

The New Era Introducing tour continues into 2012, first stop South Africa.

Professional Beauty Show 2012

A little taste of our most recent project…

We have just designed a retail experience at the 2012 Professional Beauty show at London’s ExCeL for our Harley Street Skin Clinic client. It has been a great success and we will be uploading all the Lovely work to our website over the next few days. We designed the interactive space along with an app whereby consumers could instantly win £1000 worth of treatments through fully integrated data capture and Facebook Like.

More to come very soon – watch this space!

Bright Young Things

Following the success of 2011’s ‘Bright Young Things’, the pioneering project by Selfridges to seek out and champion the most exciting young creators in the UK, January 2012 sees us re-launch the campaign on an even greater scale.

The second Bright Young Things scheme features a total of fifteen UK-based emerging talents from the worlds of fashion, art and design and food.

Running until the end of February, each of the Bright Young Things will take over an Oxford Street or Duke Street window – their brief is solely to communicate the essence of their work. With one million people walking past the famous windows every week, the displays provide an incredible launch-pad for these fledgling designers to showcase their creations to the public.

The Bright Young Things’ products will be available to buy from three pop up shops in store as well as online at

Definitely worth checking out – both the windows outside and the pop-ups inside!

See the full list of Bright Young Things here

NEI hits Stockholm!

The New Era global gallery knocked the socks off the cool kids in Sweden!

See the journey so far…

Hello Gorgeous!

The Clothes Show Live in Birmingham’s NEC kicked off last Friday and we’ve been working with Benefit Cosmetics to make their stand even more gorgeous than it was last year! The Clothes Show is on until Wed so there’s still a chance to get in on the action! For more photos from the day visit us on Facebook

New Era Milan

The New Era Introducing gallery rocked up in Milan over the weekend and got an amazing response!

all about the benefit!

Benefit, the global cosmetics brand, has appointed Lovely Creative for their Clothes Show Live Experience at the N.E.C in December. We are thrilled to be working with this global brand and have already started concepts and designs. read more: FMBX fildmarketing

Sweet Gibson!

Following runs in Berlin, Shanghai, Tokyo, Sydney and Los Angeles, the world’s premier guitar company (Gibson!) is showcasing its amazing history at the “Gibson Through the Lens” exhibition at the O2.

The exhibition brings together over sixty fine art prints from thirty of the world’s most respected rock photographers including Baron Wolman, Neal Preston, Mick Rock, Ross Halfin and the late Jim Marshall who’s images capture our best loved and respected Guitar Hero’s with their Gibson Guitars. The images include some of the worlds most well respected musicians, including:

Jimi Hendrix / Jimmy Page / Keith Richards / Angus Young / Frank Zappa / Eric Clapton / Bob Marley / B.B King / Jeff Beck / Les Paul / Carl Perkins / Elvis / Bob Dylan / Chuck Berry / Wes Montgomery / Sir Paul McCartney / Pete Townshend / Slash / Dave Grohl / Lenny Kravitz / Jon Bon Jovi / Jack White / Noel Gallagher

Quite a list. Check out the British Music Experience website for tickets and info.

To give you that Friday feeling, sit back and enjoy maybe one of the best songs ever recorded on a Les Paul…

New Era Introducing

We’ve been working alongside The Tailor of Shoreditch and New Era for months now and the gallery finally opened it’s doors for launch night this week! Lovely and The Tailors were out in force to celebrate, for more snaps take at the event head to Facebook!

New Era Winner

Our very own Neil Mason was on the judging panel for the New Era Introducing global campaign. Lina Al Amoudi from Sharjah, United Arab Emirates has won the EMEA phase of New Era | Introducing. It was an extremely hard competition to judge but there was one outstanding winner check out the full new era introducing film to learn more.

The winning entry…

New Era Introducing

The winner of the new era introducing global competition has been announced. The amazingly talented Lina Al Amoudi from Sharjah, United Arab Emirates has won the EMEA phase of New Era | Introducing. We collaborated with the Tailor Of Shoreditch on this project so check out the movie of how the winner was chosen and about the global gallery that was designed in the New Era section below. Also visit for more info.

Honda at the Frankfurt Motor Show

We’re loving Honda’s style!