Lovely is a collective of big-hearted people with big credentials and big ideas. We’re an integrated agency specialising in consumer marketing and experiences that build brand advocacy through simply lovely solutions.
We have collaborated with Counter Editions (Charlotte Road EC1) on an Olympic print competition. We designed the window and a competition mechanic to win a limited edition Olympic print by artists: Tracey Emin, Rachel Whiteread, Howard Hodgkin, Bridget Riley and more! If you like their Facebook page you might have a chance to win one! Lovely!
QLF has commissioned Lovely Creative to lead their re-brand as well as all online, digital and print comms. We are really excited to be apart of this this UK campaign will go live in a few months, Lovely!
We are so pleased to announce we have been chosen as the creative agency for the re-brand of Harley Street Skin Care clinic owned by Lesley Reynolds Khan and Dr Aamer Khan. This will consist of re-branding, brand development of their V.I.P offering, retail, pop up experiences, digital, collateral, press, and ad campaign. Lovely!
To celebrate the upcoming 2012 Olympics the Adidas GB team launched an Olympic range of apparel. This consisted of retail, P.O.S, digital campaign and in store consumer journey. Roll on the Olympics we cant wait!
lovely have been working with Amplify on an experiential project for the brand Glenmorangie. Due to go live in August 2012 the project will consist of a global experience targeting high profile clubs and bars across the globe. It will give an opportunity for the public to learn about the history, engage consumers with the making process, knowledge of the distillery in Scotland, discover the flavours behind the brand and of course sample the amazing range of whiskies.
Audi City has just opened its doors in London, right down the way from Piccadilly Circus and a stone’s throw from the Summer Olympics park.
Trying to sidestep lumbering showrooms, the Audi City aims to create a sleek retail experience within an urban setting that’s tight on space. The rows upon rows of physical cars are replaced by maybe one full size vehicle…the rest is created by you.
Virtually build your perfect Audi, customise every detail…then take your USB to the nearest dealership to buy.
The Design Museum presents iconic French shoe designer Christian Louboutin, celebrating a career which has pushed the boundaries of high fashion shoe design. This exhibition celebrates Louboutin’s career showcasing twenty years of designs and inspiration, revealing the artistry and theatricality of his shoe design from stilettos to lace-up boots, studded sneakers and bejewelled pumps. Be taken on a magical journey of style, glamour, power, femininity and elegance.
To celebrate the BritWeek T4C Artists Competition Closing Ceremony, BritWeek hosted Art Battle LA, paying homage to the 2012 Summer Games’ theme on sustainability and its overall spirit of unified competition across borders.
This special event featured a live Art Battle between four notorious names in the London and Los Angeles street and graffiti art scenes. Two UK artists (Inkie/Eine) and two LA artists (Mear One/Man One) went head to head in the spirit of unified competition. Battle was brought to the historic arts district core of Downtown Los Angeles. Audience members were given the opportunity to view the Art Battle live throughout the evening with artists painting one-of-a-kind designs onto recycled furniture pieces by globally acclaimed furniture designer Christopher Guy and Jaguar hoods.
The overall winner was declared as Man One from LA, but the people’s choice award went to Inkie, who created the rather fetching black and gold hood below.
We have just designed a retail experience at the 2012 Professional Beauty show at London’s ExCeL for our Harley Street Skin Clinic client. It has been a great success and we will be uploading all the Lovely work to our website over the next few days. We designed the interactive space along with an app whereby consumers could instantly win £1000 worth of treatments through fully integrated data capture and Facebook Like.
Following the success of 2011’s ‘Bright Young Things’, the pioneering project by Selfridges to seek out and champion the most exciting young creators in the UK, January 2012 sees us re-launch the campaign on an even greater scale.
The second Bright Young Things scheme features a total of fifteen UK-based emerging talents from the worlds of fashion, art and design and food.
Running until the end of February, each of the Bright Young Things will take over an Oxford Street or Duke Street window – their brief is solely to communicate the essence of their work. With one million people walking past the famous windows every week, the displays provide an incredible launch-pad for these fledgling designers to showcase their creations to the public.
The Bright Young Things’ products will be available to buy from three pop up shops in store as well as online at Selfridges.com.
Definitely worth checking out – both the windows outside and the pop-ups inside!
The Clothes Show Live in Birmingham’s NEC kicked off last Friday and we’ve been working with Benefit Cosmetics to make their stand even more gorgeous than it was last year! The Clothes Show is on until Wed so there’s still a chance to get in on the action! For more photos from the day visit us on Facebook…
Benefit, the global cosmetics brand, has appointed Lovely Creative for their Clothes Show Live Experience at the N.E.C in December. We are thrilled to be working with this global brand and have already started concepts and designs. read more: FMBX fildmarketing www.benefitcosmetics.com
Following runs in Berlin, Shanghai, Tokyo, Sydney and Los Angeles, the world’s premier guitar company (Gibson!) is showcasing its amazing history at the “Gibson Through the Lens” exhibition at the O2.
The exhibition brings together over sixty fine art prints from thirty of the world’s most respected rock photographers including Baron Wolman, Neal Preston, Mick Rock, Ross Halfin and the late Jim Marshall who’s images capture our best loved and respected Guitar Hero’s with their Gibson Guitars. The images include some of the worlds most well respected musicians, including:
Jimi Hendrix / Jimmy Page / Keith Richards / Angus Young / Frank Zappa / Eric Clapton / Bob Marley / B.B King / Jeff Beck / Les Paul / Carl Perkins / Elvis / Bob Dylan / Chuck Berry / Wes Montgomery / Sir Paul McCartney / Pete Townshend / Slash / Dave Grohl / Lenny Kravitz / Jon Bon Jovi / Jack White / Noel Gallagher
Quite a list. Check out the British Music Experience website for tickets and info.
To give you that Friday feeling, sit back and enjoy maybe one of the best songs ever recorded on a Les Paul…
We’ve been working alongside The Tailor of Shoreditch and New Era for months now and the gallery finally opened it’s doors for launch night this week! Lovely and The Tailors were out in force to celebrate, for more snaps take at the event head to Facebook!
Our very own Neil Mason was on the judging panel for the New Era Introducing global campaign. Lina Al Amoudi from Sharjah, United Arab Emirates has won the EMEA phase of New Era | Introducing. It was an extremely hard competition to judge but there was one outstanding winner check out the full new era introducing film to learn more.
The winner of the new era introducing global competition has been announced. The amazingly talented Lina Al Amoudi from Sharjah, United Arab Emirates has won the EMEA phase of New Era | Introducing. We collaborated with the Tailor Of Shoreditch on this project so check out the movie of how the winner was chosen and about the global gallery that was designed in the New Era section below. Also visit neweraintroducing.com for more info.