What’s so lovely?

Lovely is a collective of big-hearted people with big credentials and big ideas. We’re an integrated agency specialising in consumer marketing and experiences that build brand advocacy through simply lovely solutions.

Counter Editions

We have collaborated with Counter Editions (Charlotte Road EC1) on an Olympic print competition. We designed the window and a competition mechanic to win a limited edition Olympic print by artists: Tracey Emin, Rachel Whiteread, Howard Hodgkin, Bridget Riley and more! If you like their Facebook page you might have a chance to win one! Lovely!


Benefit Cosmetics

Lovely have been working with cosmetics brand Benefit on there new digital offering and apps for the festival Lovebox. If your down there check them out.



Quality Life Fitness

QLF has commissioned Lovely Creative to lead their re-brand as well as all online, digital and print comms. We are really excited to be apart of this this UK campaign will go live in a few months, Lovely!

Harley Street Skin

We are so pleased to announce we have been chosen as the creative agency for the re-brand of Harley Street Skin Care clinic owned by Lesley Reynolds Khan and Dr Aamer Khan. This will consist of re-branding, brand development of their V.I.P offering, retail, pop up experiences, digital, collateral, press, and ad campaign. Lovely!

Damaris & Mimi Holliday

Lovely has been helping Damaris and Mimi Holliday out on some creative for in-store promotion and p.o.s. Watch this space for more…



Lovely Creative are collaborating with Boxpark in a number of social media projects and integrated campaigns. Watch this space.


Adidas 2012

To celebrate the upcoming 2012 Olympics the Adidas GB team launched an Olympic range of apparel. This consisted of retail, P.O.S, digital campaign and in store consumer journey. Roll on the Olympics we cant wait!

View the project >>


Lovely have been working with Amplify on an experiential project for the brand Glenmorangie. Due to go live in August 2012 the project will consist of a global experience targeting high profile clubs and bars across the globe. It will give an opportunity for the public to learn about the history, engage consumers with the making process, knowledge of the distillery in Scotland, discover the flavours behind the brand and of course sample the amazing range of whiskies.

Selfridges Windows

Hello! There are few more Selfridges concept window designs coming up very soon! Will be going live end of next month. We love a bit of window shopping especially at Selfridges.


Sony Ericsson

We created the sanctuary for Sony Ericsson, taking all architectural details from their Fab Five range. The stand allowed the consumer to trial the products, interact with the structure and enjoy a differentiated brand experience. To top it off it was voted best stand of the exhibition and received over 100,000 visitors – lovely!

View the full project here >>

New Era Offices

We have been the lead creative agency working with New Era for all of 2011, and following the results of several successful campaigns together, they briefed us on designing their new office space based within the Tea Building in the heart of Shoreditch. View the full project here!


FMBX Awards

The FMBX Award ceremony took place earlier this month in London’s Mayfair and Lovely are pleased to announce that we were awarded, along with Amplify, the silver in the Immersive Event – Mass Consumer category for our work on the wagamama lounge! We are all amazed, thrilled and ecstatic to have won and can’t wait to take the lounge onto bigger and better things next year!

To see the full results visit www.fieldmarketing.com

New Era Introducing

The winner of the new era introducing global competition has been announced. The amazingly talented Lina Al Amoudi from Sharjah, United Arab Emirates has won the EMEA phase of New Era | Introducing. We collaborated with the Tailor Of Shoreditch on this project so check out the movie of how the winner was chosen and about the global gallery that was designed in the New Era section below. Also visit neweraintroducing.com for more info.

New Era

Some more great news for Lovely & The Tailor of Shoreditch! We have been contracted to design the New Era offices and showroom at the Tea Building in the heart of Shoreditch. We are really excited to be working on this project… the design stage is completed and the build already started and it’s looking amazing! The offices will be finished mid august so watch this space for videos and photos. http://www.neweracap.com