nike +

Nike asked us to amplify there running offering along with apple. we decided to target existing uk running events and piggy back on there success. this created massive awareness and got the two great product straight into the hands of dedicated runners.


Launch of F1 in Abu Dhabi

The festival saw a 4km circuit created through the streets of Abu Dhabi, ten Formula 1 cars race through the city centre in front of thousands of spectators, fly-pasts from F16 jets and a branded Airbus A380.Global media reach of 379 million.  35,000 watched the track action live.  Ten F1 cars raced through the city.  Largest ever gathering of F1 teams outside of a Grand Prix.  511 print articles globally, 52 broadcast news hits, 350 online articles.

LIVE EARTH: VIP (very important planet)

A lot of energy went into making this world saving event a success. From Madonna’’s changeroom to the giant banners hung from the stadium facade, we designed and produced environmentally friendly 3D installations, branding, directional and informational signage throughout the entire Wembley Stadium. On top of that, 4 VIP rooms were conceived, designed and kitted out to drum home the global message to “Answer the call” and save a climate in crisis.


Dyson xmas party

Dyson came to us and said they wanted to top last years xmas party! And apparently last years party was the party of all parties! We went back with tomorrows world, a fusion on 60’s 70’s 80’s and 90’s iconic inventions mixed with djs and live acts, old school space invaders, giant kerplunk and connect four. The party went on till the early hours and there were some casualties but all in all it was the mother of all inventions…

kiss me quick

Branding package for Kiss & Coca Cola Summer festival partnership.


We designed the whole look and feel. Digital and event. branded the o2 and the rest.

o2 – wireless festival

o2 created the wireless festival, a four day event in Hyde park. We done: planning, inflate, bars, chill out rooms, o2 angles, and a whole load of experiential stuff…


Gordon’s sloe gin

We created an experience for Gordon’s sloe gin launch and activation. Digital, ambient, competition and event.


Disney wanted some awareness and a teaser campaign fot Disneyland Paris at eurostar London. The kids loved it…

Untitled from neil mason on Vimeo.

se Stockholm

We developed this retail experience for Sony Ericson in Stockholm.


Southern Comfort asked us to come up with whole new creative for activation’s in U.K.

Untitled from neil mason on Vimeo.


BAT in Amsterdam. 2 days long, 7 presentations and 4 activities all rolled into 1 big conference. We created the sub brand, we dressed the venues, we conceptualised the break out sessions, we developed the online internal needs and we fulfilled all the presentation requirements. Check out the animations that were the main look and feel for the whole event.


Cirque du Soleil’s new show for 2008 was coming to the Royal Albert Hall. In coincidence with this, we conceptualised several viral and gorilla concepts to promote this spectacular show. In doing so, we were able to create the advertising animantions, as well as several pieces of collateral to introduce this show to the British public.

Untitled from neil mason on Vimeo.

aol winter warmer

AOL wanted to amplify their offering, Winter Warmer and Summer Cooler where born and acts such as Amy Winehouse, MIKA and Sugar Babes played at the two events. We developed branding, stage design, online content and all of the print even down to the lanyards… It rocked!


BAT’s UK brand was getting a facelift. We were asked to support the new look through a re-launch and brand immersion day. It involved 190 delegates, 3 floors of experiential activities and lots of food and drink. Not only did we simultaneously produce and co-ordinate the workshops and dress the venue,  we also had time to organise a few taxis for the for the ride home.