Lovely is a collective of big-hearted people with big credentials and big ideas. We’re an integrated agency specialising in consumer marketing and experiences that build brand advocacy through simply lovely solutions.
We have collaborated with Counter Editions (Charlotte Road EC1) on an Olympic print competition. We designed the window and a competition mechanic to win a limited edition Olympic print by artists: Tracey Emin, Rachel Whiteread, Howard Hodgkin, Bridget Riley and more! If you like their Facebook page you might have a chance to win one! Lovely!
QLF has commissioned Lovely Creative to lead their re-brand as well as all online, digital and print comms. We are really excited to be apart of this this UK campaign will go live in a few months, Lovely!
We are so pleased to announce we have been chosen as the creative agency for the re-brand of Harley Street Skin Care clinic owned by Lesley Reynolds Khan and Dr Aamer Khan. This will consist of re-branding, brand development of their V.I.P offering, retail, pop up experiences, digital, collateral, press, and ad campaign. Lovely!
To celebrate the upcoming 2012 Olympics the Adidas GB team launched an Olympic range of apparel. This consisted of retail, P.O.S, digital campaign and in store consumer journey. Roll on the Olympics we cant wait!
lovely have been working with Amplify on an experiential project for the brand Glenmorangie. Due to go live in August 2012 the project will consist of a global experience targeting high profile clubs and bars across the globe. It will give an opportunity for the public to learn about the history, engage consumers with the making process, knowledge of the distillery in Scotland, discover the flavours behind the brand and of course sample the amazing range of whiskies.
Nike asked us to amplify there running offering along with apple. we decided to target existing uk running events and piggy back on there success. this created massive awareness and got the two great product straight into the hands of dedicated runners.
The festival saw a 4km circuit created through the streets of Abu Dhabi, ten Formula 1 cars race through the city centre in front of thousands of spectators, fly-pasts from F16 jets and a branded Airbus A380.Global media reach of 379 million. 35,000 watched the track action live. Ten F1 cars raced through the city. Largest ever gathering of F1 teams outside of a Grand Prix. 511 print articles globally, 52 broadcast news hits, 350 online articles.
A lot of energy went into making this world saving event a success. From Madonna’’s changeroom to the giant banners hung from the stadium facade, we designed and produced environmentally friendly 3D installations, branding, directional and informational signage throughout the entire Wembley Stadium. On top of that, 4 VIP rooms were conceived, designed and kitted out to drum home the global message to “Answer the call” and save a climate in crisis.
Dyson came to us and said they wanted to top last years xmas party! And apparently last years party was the party of all parties! We went back with tomorrows world, a fusion on 60’s 70’s 80’s and 90’s iconic inventions mixed with djs and live acts, old school space invaders, giant kerplunk and connect four. The party went on till the early hours and there were some casualties but all in all it was the mother of all inventions…
BAT in Amsterdam. 2 days long, 7 presentations and 4 activities all rolled into 1 big conference. We created the sub brand, we dressed the venues, we conceptualised the break out sessions, we developed the online internal needs and we fulfilled all the presentation requirements. Check out the animations that were the main look and feel for the whole event.
Cirque du Soleil’s new show for 2008 was coming to the Royal Albert Hall. In coincidence with this, we conceptualised several viral and gorilla concepts to promote this spectacular show. In doing so, we were able to create the advertising animantions, as well as several pieces of collateral to introduce this show to the British public.
AOL wanted to amplify their offering, Winter Warmer and Summer Cooler where born and acts such as Amy Winehouse, MIKA and Sugar Babes played at the two events. We developed branding, stage design, online content and all of the print even down to the lanyards… It rocked!
BAT’s UK brand was getting a facelift. We were asked to support the new look through a re-launch and brand immersion day. It involved 190 delegates, 3 floors of experiential activities and lots of food and drink. Not only did we simultaneously produce and co-ordinate the workshops and dress the venue, we also had time to organise a few taxis for the for the ride home.