Launch of F1 in Abu Dhabi

The festival saw a 4km circuit created through the streets of Abu Dhabi, ten Formula 1 cars race through the city centre in front of thousands of spectators, fly-pasts from F16 jets and a branded Airbus A380.Global media reach of 379 million.  35,000 watched the track action live.  Ten F1 cars raced through the city.  Largest ever gathering of F1 teams outside of a Grand Prix.  511 print articles globally, 52 broadcast news hits, 350 online articles.


Re Brand and global event.

Untitled from neil mason on Vimeo.

sama dhabi

Experience the new architecture.

Untitled from neil mason on Vimeo.


Disney wanted some awareness and a teaser campaign fot Disneyland Paris at eurostar London. The kids loved it…

Untitled from neil mason on Vimeo.

se Stockholm

We developed this retail experience for Sony Ericson in Stockholm.