Nike asked us to amplify there re release of the Nike waffle trainer. the stand travelled up and down the U.K. and created a load of noise. amazing what a load of waffle mix can do.


It’s All Coming Together. Adidas Olympic Wear Launch.

A launch campaign for the official Olympic supporters wear for London 2012 by Adidas. The idea is based around using the shards from the Olympic guidelines to create the Union Jack to symbolise the games ‘Coming Together’ with the use of anamorphic perspective.

nike +

Nike asked us to amplify there running offering along with apple. we decided to target existing uk running events and piggy back on there success. this created massive awareness and got the two great product straight into the hands of dedicated runners.


miCoach ATL & Retail

the miCoach 2010 ATL and Retail campaign.



mmmlovely! 10th anniversary hits the ground running…

puma concepts

1st stage…

puma concepts


Christmas at carhartt

carhartt streetwaer – flagship store fit

part of on going work with carhartt we converted their flagship store into an ice world for xmas. windows, point of sale 3d ltd edition prints.


A selection of our window and visual merchandising installations in the Uniqlo Oxford Street flagship. Instead of a conventional store launch we created an instore experience using advertising to encourage people to play. A tease and reveal campaign created intrigue and drew people to the stores. Performances from Daisy Lowe, Florence & the Machine, Kid Harpoon & People are Germs attracted the right mix of East London taste makers, fashion press and afficianados and a competition to see Dizzee Rascal perform in-store the following public launch day. Launch day sales exceeded any other store launch figures in just 3 hours.PR media value of £1,468,941, 60% higher than media spend.


“This Sony Ericsson experiential concept is a highly modular and innovative approach to retail. High impact graphics are easily interchangeable, enabling a fully customisable environment whilst retaining a consistent global design language.”

s.e from neil mason on Vimeo.


cuddle from neil mason on Vimeo.

orange pitch film from neil mason on Vimeo.

peter blake meets adidas.

Adidas launches there new Chelsea football shirt! Peter Blake an avid Chelsea fan was happy to work with us to creat the creative. The concept was the avid fan, reflecting past present and future fans that have dedicated so much passion to the club and the game. Once you purchase the shirt you get a ltd edition peter Blake print dedicated to Chelsea.

adi faster

adidas be stronger

We came up with the look and feel of adi’s new campagn.

Vaio Selfridges Window

Selfridges Window