New Mini Roadster

The MINI family is expanding again. Hot on the wheels of the stunning Coupé comes the launch of the sixth unique model in the line-up, the eagerly anticipated and all-new MINI Roadster. This is the first open-topped two-seater in their long and successful history. The British-built car offers the opportunity for spontaneous wind-in-the-hair driving thrills backed by powerful engines and MINI’s famed ‘up for anything’ attitude.

Lovely New Recruits!

We’ve added some more people to the Lovely team over the past few months and thought it about time to let you know a little bit about them.

So without further ado…from right to left (we do things a bit differently here at Lovely)

Firstly, we are delighted that the lovely Sally joined us as Creative Copywriter 5 months ago. Sally is a multi-disciplined conceptual thinker and creative writer. With her eclectic mixture of cultural and media experience, she has the knack to switch creative style and platform as spontaneously as today’s clients demand. From publishing to branding to marketing, Sally is involved in all aspects of your brief, from strategy to activation. Whether it’s concept development, captivating long copy or tactical headlines, she brings plenty of ideas, a mastery of words and a genuine passion for building brands.

We also have the lovely Amanda who has just joined us as Account Executive. She studied History at the University of Kent and has worked in the fashion and PR industry for a couple of years, generating press for the likes of Browns Fashion, Lipsy and Arcadia. Working with publishers, photographers and journalists she has the ability to generate buzz and amplification around any project she is involved in. Amanda has a wealth of experience in marketing and fashion, is mega enthusiastic and a real team player. We are so excited to have her on board the Lovely ship.

Last but not least our man about town, young architect Simon To, a graduate of Ravensbourne University who has worked for Iris Worldwide and Desitecture global, bringing a massive wealth of talent to the Lovely Creative team. Simon jumped on board a few weeks ago and hit the ground running, already nailing briefs from a whole new concept for a chain of cosmetic stores, to office fit-outs for our friends down at Special Moves, to Glenmorangie concept pop-up experiences. Simon has also worked on 3D creative for Sony Ericsson and Oxygen boutique amongst others.


Designed in Hermosa Beach, California by Intuitive Motion Inc., the ZBoard is a new weight-sensing electric skateboard.

Arise Sir Jony…

Happy New Year! We hope you’ve all had a good break and are looking forward to 2012!

Definitely a good start to the year for Jonathan Ive, Apple’s superstar designer, as he appeared on the list to receive a knighthood this year…definitely a deserving Sir.

Merry Christmas!

V&A Christmas

From Studio Roso, a Christmas tree installation made up of 3.3 miles of elastic cord for the Victoria & Albert Museum. The handmade tree reaches more than four meters high with a total of 1500 individual strands combined in groups of 10 to create the outline of a traditional tree.


All we want for Christmas is the 1939 Rolls Royce Phantom III Vutotal Cabriolet by Labourdette!

Paul Smith Skates

For Christmas 2011 fashion designer Paul Smith has teamed up with Alien Workshop to create a classic deck, we’re loving the trademark Paul Smith stripes down the side!

Buy yours here!

On the first day of christmas…

my true love gave to me…


The New Era global gallery tour rocked up in Barcelona over the weekend got a great response from the Spanish crowd. We’ll keep you updated as the tour continues – next stop Paris! Check out our Facebook for more images!

Drinky Drink!

A little drink to keep you perky this Christmas…

Beautiful packaging design by KOREFE

If you like things organised…

The Don.


After weeks of research and lovely creative design on the things that we love dearly; mods, Fred Perry sub culture and amazing facts and stories – what better way to end a weekend of work than with the classic Quadrophenia!!!!
Today on ITV1 from 10:45pm to 1:05am

Wander, Labyrinthine Variations

in the Grande Nef and Galerie 1, and “ Ronan & Erwan Bouroullec, Bivouac ” in Galerie 3. Galerie 2 is closed at the moment in preparation of the “Sol LeWitt” exhibition which opens in 2012.