Adidas 2012

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Challenge
Adidas wanted to capitalise on their exclusive sponsorship for London 2012. The challenge for us was that the Games were not for two years and the hype had died down.

Insight
People feel proud to be part of the games and all the preparation that was going into making them happen.

Solution
We produced a graphics package alongside installations in their flagship stores with shards in anamorphic perspective to demonstrate the coming together of the Games.

Project completed at Iris.