Adidas Shanghai

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Challenge
Whilst at Iris we were asked to create standout for a launch at the flagship store, Shanghai.

Insight
021 is the address of the Adidas flagship store in Shanghai. We aimed to drive traffic to and create noise around the campaign to drive people to store.

Solution
Fresh look for Adidas Shanghai, using local cultural figures and driving traffic to store. Exhibition within store showing new apparel.

Project completed at Iris.