Benefit

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Insight

Benefit Cosmetics is a well respected global beauty brand with a large fan base for their quirky make up range. They wanted to maximise their presence and increase their database at The Clothes Show Live event.

Solution

We created an iPad app, with the main objective of data collection. This helped Benefit to achieve over 100,000 fans on their ‘Benefit Cosmetics UK’ page. In addition to being the largest UK-specific premium beauty page on Facebook, they became the UK’s fastest-growing Facebook fan page (in the 100k-500k fans category). Over the fab Clothes Show weekend, they doubled our engagement level, with 12,000 fans ‘talking about’ them on their Facebook pages (more than 10% of total fans).