miCoach

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Challenge
Alongside Iris we were asked to ensure that retail and events people are aware of miCoach, and are inspired to learn about its benefits, try it and become a user.

Insight
Runners are set in their ways so any new technology needs to be simple and beneficial to their needs.

Solution
We created a modular system allowing for scalable presence in retail and events. The design language was unmistakably miCoach, giving them standout from the crowd.

Project completed at Iris.