New Era Toolkit

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Challenge
To create a global toolkit for New Era Introducing, allowing worldwide domains to create and run their own division of the Introducing competition.

Insight
The spirit of New Era is ever changing and innovation in design and fashion. The cube is at the heart of New Era so that was our starting point when building the document.

Solution
We designed and developed the New Era guidelines and brand toolkit and plans for the New Era Introducing global gallery. Allowing for the language barrier across many of the selected regions a lot of imagery was used to further explain the text description. The toolkit was produced in both print and digital formats.