New Era (with video)

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The tour begins in Shoreditch, London..

Berlin…

Milan…

Barcelona…

Paris…

Stockholm…

See how we went from concept to reality from our pitch film…

Untitled from www.wearelovelycreative.com on Vimeo.

Challenge
How to create a retail gallery tool kit that combines, digital, moving image and one of kind art pieces that would amplify New Era’s awareness around the globe.

Insight
New Era Introducing” is a project of the famous cap brand New Era, offering artists from around the world to imagine and realize their vision of the 59FIFTY cap and present them at exhibitions around the world.

The Gallery space needed designing to be able to showcase all entries into the competition in a new and innovative way, aligning with the innovative personality of the brand which threads throughout their design and fashion philosophy. We collaborated with The Tailor of Shoreditch to launch this global campaign.

Solution
The cube symbol is at the heart of the brand, running through their packaging and POS,
so this was our starting point…

This Tetris style design is multi-functional and modular so can fit into different configurations allowing the gallery to fit into most urban spaces. The boxes are filled with one of a kind art pieces, digital screen, moving image, baseballs, lights and sounds.