Nike Run+ & Waffle

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Challenge
Nike wanted to create more noise and advocates in the UK for diehard runners and music fans.

Insight
We worked with ignite to create Nike Plus runs around the UK Targeting existing running events, consumers could warm up and down, trial product and we could then drive them to store through promotions.

Solution
Kicking tunes being played at every 2K, Nike vans promoting consumer engagement and product trial.

Project completed at ignite.