The Sony team asked us how we could elevate the brand of their Flagship Sony Centre at Heathrow Terminal 5. The store is out of view from the usual footfall of traffic, and as a result, nobody knows it’s there.
Although people traveling through Terminal 5 are on their journey, they have dwell time. We needed to capture their attention and create an interactive experience to enhance their journey. A timeline throughout the day allowed us to cater to a wider target audience. We had to cater to businessmen and women, young and old, city breakers and families.
Working within the restrictions at Heathrow, we created a concept installation that acted as a beacon for Sony. Everyone who travelled through the arcade contributed to the light it emitted, creating a virtual signature as you browsed the Sony products. You could use the laptops to check on your destination, play the latest games or even charge your phone in lockers while you interacted.
Project completed at Iris.