Sony’s launch of the clutch purse laptop was a high end fashion piece that was targeted at style-led woman. Whilst working within Iris we were asked to promote the product via window displays at one of the world’s most recognised department stores.
You can fit pretty much everything in a small lightweight clutch laptop, so to enhance this we designed a number of window displays for Selfridges London.
Sony went for the more abstract route of the kaleidoscope, the ever changing interaction between consumers and technology. Passersby interacted with the two laptops’ messages and their faces would be digitally enhanced on the screens.
Project completed at Iris.