Smirnoff

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Challenge
Alongside Iris we were asked to create a campaign that targeted 25 – 30 year olds, destination Ibiza.

Insight
Link up with clubs in Ibiza with a competition that allowed winners to gain V.I.P access and get rewards whilst on holiday.

Solution
To raise awareness of the campaign throughout the airport and airside, we built an experience that allowed the consumer to download tracks, points and rewards for the destinations. An on-brand Smirnoff campaign that had cut through to the target audience.

Project completed at Iris.