Sony Ericsson

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Challenge
Whilst at Iris we were asked to develop a bespoke installation for Sony Ericsson’s Fab Five mobile phone range at the Barcelona mobile phone expo. The stand allowed the consumer to try the products, interact with the structure and enjoy a differentiated brand experience.

Insight
We created the sanctuary for Sony Ericsson, taking all architectural details from the Fab Five product range. This featured a hi-gloss mirrored surface.

Solution
Voted Best Stand of the exhibition award and received over 100,000 visitors.

Project completed at Iris