Sony Vaio

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Challenge
Whilst at Iris we were given a brief to elevate the Sony Vaio range across pan European retail, starting in flagship stores such as Tottenham Court Road Sony store, Harrods and Micro Anvika. We were also to engage the consumer track and monitor their interaction with the latest Vaio range.

Insight
Create online toolkits across pan European retail high street stores. Develop digital interaction onscreen that helped consumers make their choice of product.

Solution
A contemporary design that took design cues from the Vaio range. Using corian and lighting to attract consumers and elevate the brand.

Project completed at Iris.